Polar bears

What do you think of when you think of polar bears? What do you think of when you think of polar bears not surrounded by snow and ice? For me, it makes me think about climate change. And yet the Canary Islands think that a picture of a polar bear on a beach is the way to encourage people to book flights there.

I mean, if it was a guy dressed as an eskimo or even a penguin then it wouldn't be so bad, but polar bears are practically the poster boys for climate change for goodness' sake!

The advert appeared on page 35 of the Metro, and on page 5 was the story about the real polar bears.